Recent Cleverness


Zeroing In On Your Target With Consulting Buyer Personas

This is the part where we peek inside your brain to see how much you really know about your business. If you read our intro post to content marketing and, learned the questions prospects ask during the buying process, you could just stop here and start brainstorming ideas for blog posts, case studies and other […]

The Clever Consultant Money Brain

Exactly How Clients Buy Consulting Services

The old adage in consulting is: clients prefer to buy and not to be sold to. That is, they don’t like feeling forced into making a decision. Rather, they’d prefer to get as much information as possible to determine which solutions and vendors will deliver the best results with the lowest risk. Clients like to […]


8 Great Blog Post Ideas for Consultants

There’s nothing scary about writing. It’s pretty easy actually. Just sit in a peaceful area, cozy up with your favorite writing program and spill your thoughts. Nothing to it. Still, most consultants get hung up on the getting started part. Everybody has writer’s block at some point but, it’s easily overcome. Here’s eight great posting […]


Beginners Guide to Content Marketing for Consultants

The hype is real. Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. That’s because it’s principles are intertwined with solution selling, and the “prove it to me” nature of the business.  It’s all about “bringing the meat” to convince the […]


Demystifying the Difference Between Consultants and Contractors

I get asked a lot whether somebody can (or should) call themselves a consultant. It would be easy to brush off labels, but sometimes they do matter. In business circles, consultants are thought of as seasoned professionals at the top of their field, and contractors often as temp help. That may not be fair, but […]