Post Some Good (and Readable!) Case Studies

When done right, case studies are valuable marketing tools. They can bring your value proposition to life through real-world examples. They highlight your successes, and persuade a potential buyer to become your next client. We see quite a few case studies that don’t do any of these things.  They lack in measurable results, or are… Continue reading

Accounting Mistakes Consultants Make: Not Retaining the Right Records

Keeping receipts and recording mileage sounds easy, in theory. And yet, according to Denise Neamon, partner at Gaines Kriner Elliott LLP, many sole proprietors and small business owners don’t do it. Some fail out of a lack of organization. Others simply aren’t informed. For example, “some business owners believe that if they’re audited, they can… Continue reading

Tips for Winning Your First Consulting Engagement

As a new consultant, your first engagement has huge implications. Once you win that initial piece of business, it legitimizes your offerings – and gives you both confidence and momentum (not to mention revenue). But getting there can be a challenge. To help you, here are a few tips to remember: Leverage Your Network To… Continue reading