Exactly How Clients Buy Consulting Services

The old adage in consulting is: clients prefer to buy and not to be sold to. That is, they don’t like feeling forced into making a decision. Rather, they’d prefer to get as much information as possible to determine which solutions and vendors will deliver the best results with the lowest risk. Clients like to… Continue reading

8 Great Blog Post Ideas for Consultants

There’s nothing scary about writing. It’s pretty easy actually. Just sit in a peaceful area, cozy up with your favorite writing program and spill your thoughts. Nothing to it. Still, most consultants get hung up on the getting started part. Everybody has writer’s block at some point but, it’s easily overcome. Here’s eight great posting… Continue reading

Beginners Guide to Content Marketing for Consultants

The hype is real. Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. That’s because it’s principles are intertwined with solution selling, and the “prove it to me” nature of the business.  It’s all about “bringing the meat” to convince the… Continue reading

Optimizing Your Consulting Content for SEO

Let’s not be fatalistic here. Failing to optimize your website for SEO shouldn’t make or break your consulting practice. After all, consulting is a relationship business and as long as you are publishing quality content, meeting prospects and generating referrals you should have a pretty good sales pipeline. Still, doing some SEO work can improve… Continue reading

The Worn-out Consultant’s Guide to SEO in 2014

Raise your hand if you’re fed up with the bazillion tweets and posts promising “SEO Secrets” like rubbing peanut butter on your blog to attract more readers from the myriad of “internet marketing enthusiasts”. Marketing a consulting business can be exhausting. Writing posts, finding images, researching keywords, getting on social networks…sometimes it feels like war… Continue reading

How Google Finds Your Consulting Business Website

Congratulations! You’ve finished building your consulting business’s website! Putting together a site is harder than it looks. Consultants have a lot of angst writing about themselves, their services and designing their website in general. Hopefully, you created a blog, added some case studies and scotch-taped together your lead capture forms. But, you’re over the hump… Continue reading