Optimizing Your Consulting Content for SEO

Let’s not be fatalistic here. Failing to optimize your website for SEO shouldn’t make or break your consulting practice. After all, consulting is a relationship business and as long as you are publishing quality content, meeting prospects and generating referrals you should have a pretty good sales pipeline. Still, doing some SEO work can improve… Continue reading

The Worn-out Consultant’s Guide to SEO in 2014

Raise your hand if you’re fed up with the bazillion tweets and posts promising “SEO Secrets” like rubbing peanut butter on your blog to attract more readers from the myriad of “internet marketing enthusiasts”. Marketing a consulting business can be exhausting. Writing posts, finding images, researching keywords, getting on social networks…sometimes it feels like war… Continue reading

How Google Finds Your Consulting Business Website

Congratulations! You’ve finished building your consulting business’s website! Putting together a site is harder than it looks. Consultants have a lot of angst writing about themselves, their services and designing their website in general. Hopefully, you created a blog, added some case studies and scotch-taped together your lead capture forms. But, you’re over the hump… Continue reading

Twitter is Not Just About What You Ate for Lunch

I’m just going to come right out and say that some People of A Certain Age don’t “get” Twitter. Shockingly, that Certain Age seems to be 30 and older. If you just rolled your eyes when I said “Twitter,” and especially if you’re a consultant, then I’m talking to you. Social media has changed rapidly. The first… Continue reading

You Can’t Hide on the Internet, So Tell Us Who You Are

There’s not much about our work in marketing these days that resembles the glamorous ad agency in Mad Men. We aren’t a big firm in a tower on Madison Avenue, and as I write this, let’s just say I’m dressed “casually,” and the only intoxicating beverage in my bloodstream is black coffee. (I’m also slightly… Continue reading

Difference Between Articles and Blog Posts, Does Anybody Care?

We came up with the idea for this post after a few clients had questions about content marketing. The questions were along the lines of “I guess I want articles. Do I want articles? What about blog posts? Which do I need? What’s the difference? I am aggravated thinking about this.” So that wasn’t a… Continue reading