Use this template to better align target customers with your consulting service lines, offerings and marketing content.
For more information on buyer personas, check out our post, Zeroing In On Your Target With Consulting Buyer Personas.
Tips for using this template:
- Try to focus on creating a persona that maps to one of your specific service offerings
- Don’t worry about leaving anything blank, just do the best you can
- When in doubt, call a client for input
- There’s no ideal number of personas to create, just build what you need
Let us know if you like it by entering a comment below!