“Do I really need a website?”
If we had a penny for every time we heard this question we’d be…well, not rich…but pretty darn close. Here’s our reply:
“Do you want to make a name for yourself, leave a positive impression on buyers, and ultimately been seen as a viable business? Then yes, you need a website.”
Cue collective groans from consultants near and far.
But developing a website doesn’t have to be rocket science. Nor does it have to be such a frustrating and expensive endeavor that the thought of it makes you want to run screaming in the other direction.
We’re here to tell you: There is an easier way!
It’s called WordPress. And if you’re like most consultants, you’ve probably heard of it, but don’t know much about it. It’s time to change that.
Just an aside: No, we’re not paid consultants for WordPress, nor do we benefit in any way from our endorsement. We just happen to think it’s a great website solution for consultants.
Here’s another aside: We actually walk the walk. Not only do we build client sites using WordPress, but we also use it for our own website and blog.
So, without further adieu, what could possibly be so great about WordPress that we’d devote an entire blog post to it?
Half of marketing consulting services is about publishing. Why not use the top publishing platform available?
If you are going to attract new clients with articles, white papers, case studies, etc. then, you should be using software that’s strong suit is publishing content.
The WordPress community is huge, and an industry in itself.
WordPress is a free and open source software totally supported by volunteers. Enough said.
It’s easy to use.
You’re probably thinking “yea, I’ve heard that one before”…only to wind up with a content management system that’s clunky, unintuitive and – perhaps most frustratingly – that times out before you can hit the “save” button.
But WordPress is different. In fact, if you can create a document using MS Word, then you can use WordPress.
It makes updating content incredibly simple.
Most people think the “free” part is the best part of WordPress. We disagree. We believe that what makes it most valuable is that updating content is so incredibly easy.
When you have a CMS that’s hard to use, you’re not going to use it – plain and simple – regardless of all its great bells and whistles. (Trust us, we’ve been there, done that. Can you say “Dreamweaver” and “Frontpage”? But we digress…)
WordPress is simple. So you don’t need to pay someone every time you want to change a photo or keep a bottle of Advil by your side for all the headaches you know will ensue from simply trying to add a press release.
You’ve got options.
If you’re feeling a little wild and crazy and want to go beyond the typical brochure site, WordPress makes it easy through these little things called “plug-ins.” For instance, you can use the “All in One SEO Pack” plug-in to optimize your site for the web; or the “Sociable” plug-in to add social media sharing buttons to your posts, pages and RSS feed.
With over 10,000 plug-ins to choose from, you’re sure to find one that would be of value to you. Some are free, and some you have to pay for.
Google hearts WordPress.
There are a few different reasons why this is true. (Watch this video if you want to go deep into this topic straight from the horse’s mouth – Google.) However, one of the main reasons is that content is updated so often on WordPress sites that they tend to outrank static sites in Google search engine results.
And what consultant doesn’t want to be loved by Google?